I'm Allison, and I'm a Chicago-based writer, content editor, and creative strategist. Welcome to my portfolio! My background is in creative storytelling, and I'm lucky enough to have a day job that lets me produce purpose-driven essays, service-style features, scroll-stopping memes, and engaging Instagram Stories for top brands. Continue scrolling to check out some of my work.
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This short-but-sweet Instagram Story aligned our client with current engaging storytelling trends, which helped create a scroll-stopping, memorable moment for viewers.
Leveraging our client's research, I conceptualized and co-produced a series of engaging Instagram stories that aimed to normalize women's money conversations.
Together with a talented production team, I served as a story producer for a series of docu-style videos that aligned with our client's "Real Moms" messaging. This campaign, along with a series of influencer-penned essays and articles, was named a 2018 Webby Award Honoree.
Combining client KPIs with internal social insights, I conceptualized the above memes that ultimately shattered benchmarks for social engagement. The memes currently rank as two of Bustle's most-engaged co-branded Instagram posts.
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