I could add more copy about myself here, or I could invite you to explore my work with the links below.

Yeah, let’s go with that one.

Articles

  • Two young girls smiling and enjoying a ride on a school bus, with one girl hanging outside and the other inside the bus

    Old Navy’s Back To School Collection Is All About Self-Expression, & We’re Here For It

    I’ve written countless back-to-school features across Scary Mommy and Romper. This simple shoppable moment in support of Old Navy’s fall line is a personal favorite.

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  • Group of six people, including children and adults, smiling and laughing outdoors with an ocean and sky background.

    6 Parents Share The Road Trip Tips That’ll Make You Feel Like A Vacation-Planning Hero

    With its helpful tips and heartfelt tone, this article had the #1 highest average read time across all 2023 BDG branded articles — clocking in over 123 days of total read time.

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  • Two young children with dark hair, wearing yellow T-shirts and diapers, are set against a purple background. The older child in the foreground is smiling and looking up, while the younger child in the background has arms raised and is looking to the side.

    Does Your Baby’s Diaper Actually Fit? This Quiz Helps You Find Out

    Diaper fit doesn’t seem like a big deal — until suddenly, it is. This playful quiz for Scary Mommy and Huggies helps parents learn the signs of a too-tight or ill-fitting diaper.

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  • Two happy young women at a concert, one smiling with eyes closed and the other yelling or singing with glasses on her head, against a vibrant orange and pink background with a crowd silhouette.

    5 Ways Plaque Psoriasis Could Be Impacting Your Festival Season Vibes

    In partnership with Otezla, I helped festival-goers learn about a plaque psoriasis treatment option worth chatting with their doctor about.

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  • A person in motion walking past a bathroom mirror in a modern, minimalist room.

    Analisse Taft-Gersten Offers A Glimpse At 2021’s Biggest Home Décor Trends

    During the height of work-from-home culture, I spoke with an interior designer about how to make your space feel more inviting.

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  • A white Stanley insulated cup surrounded by slices of orange and pomegranate, with four wooden spoons filled with cloves arranged around the cup in a symmetrical pattern.

    5 Hot Cocktails You’ll Want To Sip All Winter Long

    Here, a few easy cocktail recipes paired with the perfect Stanley cup to enjoy them from. Did I single-handedly make Stanley an overnight “It” brand? The timing supports it.

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Influencer Marketing

  • A young man with short curly hair wearing a gray t-shirt is seen through a camera viewfinder, eating from a white bowl of yellow food with a spoon, outdoors on a sunny day with green trees and grass in the background, with a blue park bench behind him, and the word 'NYLON' in the top right corner.

    NYLON x Kraft Mac & Cheese

    I wore two hats for this campaign. Hat #1: I was the creative strategist for a series of influencer-shot TikToks. Hat #2: I wrote some fun memes based on NYLON’s custom-shot videos starring Jake Shane.

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  • Group of five diverse friends sitting on a couch, smiling and laughing together.

    Bustle x Pinterest

    For Pinterest, I creative directed five influencers as they shot photo and video content for our “Imperfect Dinner Party” campaign. Their content ran across Pinterest and Instagram.

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  • Digital illustration of Starbucks holiday drinks with red cups and whipped cream, floating above a smartphone, with gold star decorations in the background.

    BDG x Starbucks

    Bustle, Elite Daily, and The Zoe Report celebrated 25 years of the iconic Starbucks holiday cup with five fashion-forward TikToks. Each video was inspired by cup designs from seasons past.

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Creative Strategy

  • A smiling man with a beard and tattoos on his right arm, wearing a black t-shirt with a graphic and gold necklaces, standing in front of a colorful graffiti wall.

    NYLON x Cheetos

    I wore the hat of creative lead for this unbelievably fun Cheetos campaign. With an artist talent collaboration, experiential activation, custom art installation, and branded content, my job was to ensure that all of the creative dots were connected.

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  • A friendly bot named LNCHbot designed as a sandwich with eyes made from olives and antennae, on a red background promoting a neighborhood sandwich experience.

    Scary Mommy x Hillshire Farm

    When clients ask for “out of the box,” naturally my first thought is to give them a talking sandwich. I collaborated with BDG’s creative director to bring to life LNCHbot – a ChatGPT-enabled custom chat bot for Hillshire Farm.

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  • Four babies playing outdoors on a checkered blanket, with a green hill, colorful flowers, and a blue sky in the background.

    Scary Mommy x Huggies

    As campaign creative lead, I wrote and edited content, managed a five-person internal production and design team, provided creative and logistical feedback, and QA'd deliverables.

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Email Marketing

Writing compelling copy that stands out in crowded inboxes is one of my sharpest skills. Check out some of my top-performing emails below.